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The programme will explore the increased intermingling of luxury and lifestyle: What are the risks and rewards associated with a traditional luxury brand expanding its offering to include furniture, home wares, food, hotels, apartment houses and other experiences (and vice versa)? What are the forces driving the evolution and the costs, both material and in terms of brand equity, involved?
Other key speakers include Ferrari SpA Chairman, Luca Cordero di Montezemolo; Tory Burch; Moncler CEO, Remo Ruffini; Chairman and Creative Director, AERIN; Style and Image Director, Estée Lauder, Aerin Lauder.
2011 edition took place in Lausanne, Switzerland under the theme "What Price Luxury ?".
Consult FashionMag's coverage on the latter :
The Economics of Luxury - Part I
The Economics of Luxury - Part II