Is Nike eyeing Under Armour ?

Rumours have been circulating that Nike could be in negotiations to buy Under Armour. This is according to the London Times, which reports that the world’s number one sportswear manufacturer has been considering the acquisition for several months. So far, neither of the companies has commented on the rumour.

Under Armour apparel (photo by Under Armour Facebook fan page)

After Umbro and Converse, Nike could now be on the verge of bringing another leading brand under its wing. If the deal goes through, the American sports clothing brand Under Armour would be joining the set of brands at Nike Affiliates, which recently appointed Seth Darling as the head of strategic planning. Prior to this, Darling worked at Volcom where he helped with the buyout of the action-sports brand by PPR.