But Gap intends to moreover seduce Italian buyers by working with the creative directors from the houses; Valentino, Maria Grazia Chiura and Pier Paolo Piccioli . They have developed a capsule collection which "mixes luxury principles with the basics". Apart from Milan, these pieces will be available from a limited number of concept stores in other countries.
A few weeks after this launch, it is Banana Republic, another brand from the Gap group, which will make its debut on the Italian market. The label will launch there a 1,600 sq metre concept store which spreads over two floors.
Owner of a 3,100 store worldwide network, Gap Inc. operates brands; Gap, Banana Republic, Old Navy, Piperlime and Athleta. The company generated 14.2 billion Euros in turnover in 2009.
Original by Matthieu Guinebault. Translated by Rosie Hart